Words at Work

A sampling of the business writing of Tom Mason

Entries for August, 2009

Harnessing the world’s highest tides

by Tom Mason
THE WINDSWEPT TOWN OF Stromness on Scotland’s Orkney Islands was given its name by the Vikings who first settled here 1,000 years ago. It means “strong tide point,” a reference to the powerful tides that rip by the headland that lies just south of the town. Here in this out-of-the-way place the European [...]

Not your father’s forestry industry

by Tom Mason
IN MANY WAYS, GROUPE SAVOIE is a microcosm of the forest industry in Atlantic Canada. From humble beginnings 30 years ago, the family-owned business has mushroomed into one of the major players in New Brunswick’s $2 billion forestry industry, overseeing an operation that includes plants in Saint Quentin, Kedgwick and Moncton, New Brunswick, [...]

Seaweed to Nippon

by Tom Mason
THE PRODUCT LOOKS TYPICAL of the stuff you find in the imported foods section of the local supermarket: a colourful vacuum-sealed package covered with Japanese writing. a strange course powdery substance inside. But pour the contents into a bowl of water, stir, and almost magically the flaky powder morphs into lush, leafy seaweed [...]