Radian6 offers companies a new way to track and manage their brands online
by Tom Mason
It’s a big, cold virtual world out there – a scary place to send your brand out all by itself. After all, most companies spend years carefully nurturing their brands, promoting them, crafting them into exemplary symbols of their company. But [...]
Good environmental stewardship doesn’t mean sacrificing the company’s bottom line
by Tom Mason
It’s one of the most ubiquitous of ocean resources, generating millions of dollars worth of sales every year, but it’s never gotten a whole lot of respect. But then again, ascophyllum nodosum — the same seaweed that litters East Coast beaches after a storm [...]
It might sound counterintuitive, but wandering minds are one of the keys to a truly successful convention.
By Tom Mason
It doesn’t even come close to the definition of five star service. Hungry participants at a recent hotel industry convention in Saint John, New Brunswick had to dig their own potatoes and fish their own shrimp [...]
Mountain Equipment Co-op achieves retail success by following an improbable business model.
by Tom Mason
For more than 50 years the Paramount Theatre’s long narrow marquee was a landmark in downtown Halifax. Opened in 1935 when talking pictures were still new, the theatre reached its heyday in the days of Casablanca and Gone With the Wind. By [...]
by Tom Mason
The cardboard box. It ‘s one of the most basic objects in modern manufacturing, a perfect, zen simple solution to a host of shipping and packaging problems. And just try to imagine an economy without them: no containers for our DVD players, our computers and Ipods, no handy carryouts for our groceries, no [...]
